Posts tagged with qualitative

Showing 41 - 42 of 42 items
Pen and ink drawing of a figure sprawled on a couch in a dirty living room.
  • Ben Howell
Maybe you’ve heard of or lived with a roommate who never washed the dishes, who talked loudly on the phone late into the night or who stiffed you on rent. Not fun. Bias in our research isn’t fun either. It distorts the nature of the data we collect, analyze and share.

 black and white photo of a chicken and her chicks crossing a dirt road
  • Katherine Marie Kosinski
Quantitative data gives you the hard numbers: what, how many times, when, generally who, and where. Quantitative data also leaves out the biggest and possibly most important factor: why.