Ben Howell
Posts tagged with qualitative
Showing 41 - 42 of 42 items

Maybe you’ve heard of or lived with a roommate who never washed the dishes, who talked loudly on the phone late into the night or who stiffed you on rent. Not fun. Bias in our research isn’t fun either. It distorts the nature of the data we collect, analyze and share.

Quantitative data gives you the hard numbers: what, how many times, when, generally who, and where. Quantitative data also leaves out the biggest and possibly most important factor: why.