Posts tagged with big data

Han’s book provides insight into current events—Facebook, Cambridge Analytica, Russian propaganda, etc.—Big Data is the new Big Brother and it is Big Business. All of our sharing, all of our liking, all of the tracking of our every digitally connected movement (both voluntary and involuntary) has created the digital panopticon. We are transparent, we are quantified, we are stored and retrieved, we are added and reduced. We are packages of data to be bought and sold. But, Big Data is a Smart Power. It is friendly and it is Likeable. The power of Big Data is that it knows us and increasingly it can shape and predict our behavior.